About us

All our pricing is in NZD, includes GST, and stock is shipped ex Auckland, New Zealand.  99% of orders before 1pm weekdays ship same day.  Freight is normally overnight for North Island, 2 days for South Island (work days, longer for rural).


Kings of Chrome is part of Prodi (Professional Distributors Limited), a New Zealand company, based in Christchurch started in 2016 by Adam and the team. In 2020 Prodi moved its Distribution Centre to Auckland Airport to speed up deliveries throughout NZ.  Many of the team however still work from Christchurch. 


Our History

Kings of Chrome started as a spin off from Western Star and MAN dealer Heavy Trucks Ltd in Christchurch. We wanted to make show trucks like you see in the USA and Europe, and couldn't find the "next level" stuff we wanted. We didn't want cheap cookie cutter chrome, we wanted high quality cool bling, and really tricky LED lighting that people hadn't seen before. But we couldn't find it locally, and bringing it in as a one off was going to be too expensive. So we got serious. We started a separate company Prodi (Professional Distributors Limited) to import and distribute cool accessories. And as Prodi we set up www.kingsofchrome.co.nz and www.chemicalguys.co.nz so anyone in NZ could get cool accessories for their trucks.




 Prodi Kings Of Chrome Auckland Distribution Centre   Barcoding at Prodi Auckland Distribution Centre

Kings of Chrome in the Community

We have always been heavily involved in the community and the trucking industry in New Zealand. Our director Adam Wright is on the executive of the New Zealand Trucking Association, on the organising committee for Trucking 2020, and we have been a key sponsor and part of NZ Trucking’s road safety and healthy driver programs since the start, including the amazing SafetyMAN road safety truck. When the Alexandra Blossom fest truck parade’s sponsors and organisers pulled out, we stepped in to keep the show going for many years. We also supported Women in Transport with our custom "WOMAN" clip on badge for MAN trucks. Plus we have the largest bouncy castle truck in New Zealand!






In 2019 Heavy Trucks Limited was sold to Penske, and after ensuring a successful transition over 6 months and with confidence that his team are in a strong position to continue the momentum, Adam left Penske to focus on Prodi, www.kingsofchrome.co.nz and www.chemguys.co.nz



Kings of Chrome today

Kings of Chrome is now New Zealand's largest online retailer of Truck accessories, from wheel-nuts and hub kits to the latest in blue-tooth controlled LED lighting and an unbeaten range of metal polish and cleaning chemicals. Our range and stock is unbeaten. We select or products carefully from around the world, focusing on the best quality. 


We know to succeed supplying the trucking industry you have to get your distribution right. We know how to do it, we're serious about it, and have fronted up the money for some serious investment. It’s the only way to be able to give our customers great products fast and a great price.


We have over NZD $600,000 in inventory on the ground with over 1,000 product lines and growing.  All in stock in our Christchurch Distribution Centre. With industry leading systems and processes, we have invested heavily in automation to ensure we are efficient and lean, right through to dispatch. We buy in bulk and are at the top pricing tier of all of our suppliers, consolidate our shipping, and are highly automated and efficient. This allows us to give you very competitive pricing, and as we ship ex NZ, delivery is fast, freight is cheap, and there are no surprise international GST and Duty and customs charges and hold ups (did you know on top of GST there is also an extra 5% duty on polish and cleaning chemicals!).


With Kings of Chrome you also know the price you pay in NZD and you know you’ll get it fast.  If you are a business it’s even cheaper as our pricing includes GST, which you should be able to claim back.


Stock levels shown are accurate, we have invested in the latest inventory management software that integrates fully with our website, so if we say we have it in stock, we have it in stock, in NZ. If it isn't in stock we may have it on order, goods do not show in stock until we receive them in Christchurch, so what you want might only be days away.  If not, we can either combine it with our next stock order with our supplier to get you free freight to NZ, (allow approx. 2 months), or we can air-freight what you need at additional cost.


We really appreciate your interest and support of Kings of Chrome and Prodi.  Please check out our range and we hope you will buy something and come back for more.  We are trying really hard to make this a great site so if you have any ideas or suggestions please don't hesitate to let us know!  


Adam and the team at Kings of Chrome and Prodi.


Adam Wright, Kings of Chrome, prodi